Putting Shopping Portals to Work for You
Shopping portals are an important source of traffic for online shops.
In the UK, the top shopping portals are:
- Google's shopping site: Froogle and Google Base Bulk Upload File
- Yahoo Shopping
- Searchlive
- Shopping.com
- GASTA.COM
- ShopZilla
- PriceGrabber
- Kelkoo
- PriceRunner
- Enclick Shopping channel
- SEARCHSTER
We have found
that traffic from these shopping channels convert at a higher rate than
standard PPC engines such as Google Adwords or Overture.
To include your products in these sites your must submit a product
data feed file. The XML files, which must follow the portal's
guidelines, are processed and your products start appearing in the portal
listings.
The key to exploiting shopping channels lies in using a well-structured and optimised data feed.
